Why does HiPP Organic have its own organic seal?
Stefan Hipp: First of all, it’s based on established tradition. We started organic farming over 60 years ago. Back then, organic was not a big issue. We have driven organic cultivation with full conviction. This is how we set new and higher standards for the quality of baby food. These quality measures are taken into account in the selection of soil, cultivation, and processing, and are therefore also in every HiPP Organic product.
What is the legal EU organic seal?
Stefan Hipp: For a product to carry the EU organic seal, the EU organic regulation (and seal) prohibits the use of chemical-synthetic sprays and fertilizers, green genetic engineering, artificial colors and preservatives, and flavors or flavor enhancers.
So what does HiPP Organic do to create higher quality organic standards?
Stefan Hipp: Firstly, we use soil samples to check whether a field can be used at all. Many years ago, we exclusively found the most suitable growing areas for each respective vegetable variety. For decades we have acquired special knowledge of how crop rotation must be carried out. During cultivation, we look after the organic farmers and work closely with them. Later on in delivery, we only accept the goods if they have met the strict HiPP cleanliness requirements during our laboratory tests.