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1. Children 3 years onward need a higher nutritional density in their diet than adults ...

…like for example 4 times more iron and 3 times more calcium in relation to their body weight. Products for children 3 years onward are composed of particularly valuable ingredients and are partly enriched.

2. Children 3 years onward should consume less salt via their food than adults…

…because they should not get used to salty food. Furthermore, it can help to prevent high blood pressure later in life (EU Directive on Early Childhood Products).

3. Children 3 years onward should not consume unnecessary sugar via their food….

…because they should not get used to food that is overly sweet. Furthermore, this can help to prevent overweight and tooth decay. Products for children 3 years onward such as desserts, fruit bars, and snacks are limited in their content of sugar (EU Directive on Early Childhood Products). HiPP Organic Kindermilk does not contain supplemented sugar – it only contains the carbohydrate lactose that is inherently contained in milk.

4. Children 3 years onward are in their growth phase…

…so they are more sensitive to contaminants. Practically, food for children 3 years onward must not contain any contaminants and residues (EU Directive on Early Childhood Products).

5. Children 3 years onward are more prone to infections ...

…and are also more sensitive to food that is contaminated. Therefore, products for children 3 years onward should be hygienically safe.

6. Some additives that are used in a lot of foods are not permitted in food for children 3 years onward…

…products for children 3 years onward should not contain any of these additives (as required by law).

7. Children 3 years onward should get used to a natural and healthy diet as early as possible...

…this is why products for children 3 years onward should contain lots of healthy ingredients such as vegetables and fruit. They should only be seasoned mildly – without flavour enhancers and unnecessary flavourings.

8. The way food is presented is very important for children 3 years onward…

...products for children 3 years onward can make eating fun because their packaging and shape is fancy.