The Best from Nature.

The owners of HiPP, Claus and Stefan Hipp, smiling and posing side by side with a green open field with some trees as the background


Our range of organic milk formula and milk supplements represent our family’s belief that organic ingredients are best for our children. It is made with gentle organic ingredients. Gentle because no pesticides are used in the fields where our cows graze. 


A person wearing a lab coat with a HIPP logo holding a plant.

Our products are nature and science hand in hand: formulated with the latest in nutrition science with over 60 years of experience in organic, sustainable farming. We created our own organic seal because we go further than what organic regulations require when it comes to quality.

Stefan Hipp, owner of HiPP, explains the difference between standard organic certification and HiPP organic quality.  


A farmer in an modern agricultural jumpsuit and a HiPP employee in a white laboratory coat with a HiPP logo collecting samples from the field


Why does HiPP Organic have its own organic seal?

Stefan Hipp: First of all, it’s based on established tradition. We started organic farming over 60 years ago. Back then, organic was not a big issue. We have driven organic cultivation with full conviction. This is how we set new and higher standards for the quality of baby food. These quality measures are taken into account in the selection of soil, cultivation, and processing, and are therefore also in every HiPP Organic product.

What is the legal EU organic seal?

Stefan Hipp: For a product to carry the EU organic seal, the EU organic regulation (and seal) prohibits the use of chemical-synthetic sprays and fertilizers, green genetic engineering, artificial colors and preservatives, and flavors or flavor enhancers.

So what does HiPP Organic do to create higher quality organic standards? 

Stefan Hipp: Firstly, we use soil samples to check whether a field can be used at all. Many years ago, we exclusively found the most suitable growing areas for each respective vegetable variety. For decades we have acquired special knowledge of how crop rotation must be carried out. During cultivation, we look after the organic farmers and work closely with them. Later on in delivery, we only accept the goods if they have met the strict HiPP cleanliness requirements during our laboratory tests.



How far does HiPP Organic’s pollutant controls go?

Stefan Hipp: In total, we examine the raw materials for over 1,200 contaminants which is much more than what EU organic regulations require. The contents of a HiPP Organic baby food jar go through more than 260 controls. We are stricter than the law. With our fine measurement technology, we can even find a single grain of salt in a 25-meter swimming pool. At HiPP Organic, we have voluntarily imposed very strict limits on all conceivable pollutants and impurities. Another valuable contribution in terms of quality also comes from our organic farmers themselves who know our uncompromising attitude and we work together to produce the highest quality ingredients.

Our commitment to producing the highest quality ingredients is another little thing we do here at HiPP, which we believe makes a big difference to feeding your little one every day. 


Where to buy?

Available in Mercury Drug and leading supermarkets and drugstores nationwide, or visit